BRAZIL. DIGITAL TRAINING – COMMUNICATION

On April 11, 2025, another online training session promoted by the Brazil Region took place, this time reflecting on the COMMUNICATION service.

The facilitator of the training was Journalist Ronnaldh Oliveira, who led the Salesian Cooperators to reflect on the theme “Salesian Communication: Presence in Times of Connectivity”. The facilitator began by reminding us that Communication is part of the Salesian charisma and, according to data from IBGE and the UN, Brazil is in 4th place in the population of digital natives and 96.3% of young people between 25 and 29 years old accessed the internet in 2023. Therefore, he asked us: “And how can we be a church in this digital world? What motivates engagement?” He highlighted that young people prefer humanized content and day-to-day activities with reports of what happens in the ordinary life of the Association.

Around 55 Salesian Cooperators from various Local Centers in the Brazil Region were present. It was a moment to exchange ideas and experiences related to our mission with young people.

Maria Inês Bruno – Communications Region Brazil